Rochelle Carter joined our August #BBchat to talk about authorpreneurship and how to create an author marketing plan.
To view the entire chat transcript, visit this link.
For the August edition of our #BBchat Twitter chat, Rochelle Carter, publisher at award-winning Ellechor Media & Associates, LLC, guest hosted on the topic of “Authorpreneurship and How To Create An Author Marketing Plan.” Carter is the author of The 7-Step Guide To Authorpreneurship, as well as many other titles, and her passion lies in educating authors and helping them avoid as many publishing pitfalls as possible. She prefaced the chat with a blog post titled “Five Essentials Of Your Author Marketing Plan.”
If you’d like to be notified about future chats, please subscribe to our Facebook events. Below is a reformatted version of our discussion.
What does it mean to be an authorpreneur?
Authorpreneurs develop their writing regularly, and they embrace the business side of publishing to increase their chances of success.
Why is it important for authors to create marketing plans for their books?
A marketing plan is the path to success. You must effectively focus your efforts! Plans help create strategy.
Guest: How did you come up with the 7 steps of marketing and is this something the author can do alone or do I need a team?
The marketing steps are the basics for any author. They are the tried and true, effective steps to marketing. You can do it alone or w/ a team, but you have to understand who your target audience is and how you want to reach them.
How do you identify your target audience for your book?
Who will pull out their wallet and purchase your book? What problem does your book solve for them? Be specific! Think about all of their personal details, demographics and psychographics (age, salary, marital status, education).
What’s the best way to evaluate your competitors in your genre?
Read their books and subscribe to their newsletters. By studying what works for authors in a similar genre you can adjust/adapt to what works for you.
Guest: How do you build an email list?
Offer something for free that your readers will want. Collect their email address in order to deliver the freebie to them. Put the sign up form on your website. Mailchimp is great because it can do both for you, and it’s free. Follow-up, be you, be genuine, and do NOT spam.
How do you develop a strategy to reach your ideal reader?
Identify the target audience, where they go and what they like. Organize your marketing plan based on what you can really do. If you don’t know your target audience, start with a description of yourself and build from there. You “should” be or have previously been part of your target audience.
Guest: When getting ready to publish, is it better to start with a printed book, eBook, or release both at the same time?
It depends! eBooks give you feedback while you are able to respond and make corrections. Print books are forever. Doing the eBook first lets you build up your public reviews as well. It’s a good strategy.
Why is it important to write a positioning statement for your book?
The positioning statement helps your audience recognize that this book is for them. This statement should highlight your book’s unique selling position, or what separates your book from the competition. Think of it as answering “What’s in it for me?” for your reader. It specifically identifies why I should read your book. It goes beyond the description of your book. What do you want the reader to do, know, or feel when they are done reading?
How do you recommend authors set the goals for their marketing initiatives?
What do you as an author consider success to be? Being realistic, whatever makes you glad that you published should drive your goals for your initiatives. If reviews are what you need, go after those. If you want strategic book placement, then plan around how to make it happen.
Guest: How much should your agent advise on marketing plan if he or she is successful in selling your work to a traditional publisher?
Honestly that depends on how into marketing they are. Ideally the agent is savvy and can guide you to start or continue building your platform. If they are not able to, find an advisor but do NOT hand it all off to someone else.
How do you determine an appropriate budget for your marketing efforts?
This is a toughie. It should be based on what you can realistically commit. The less disposable income you have to spend, the more marketing work you need to do on your own.
Do you use any online tools or trackers to monitor your campaign progress?
I use Facebook’s and Twitter’s built-in analytics, as well as Buffer’s app.
Guest: Also, get familiar with archiving your tweets using Storify! You can embed them on your blog and website. Love it!
Do you have any recommendations for further learning about marketing plans?
There is so much out there on marketing I think spending more time understanding target marketing is helpful. Always start early!
Five Essentials Of Your Author Marketing Plan
Know Your Audience Before You Write Your Book
Getting Good Feedback From Beta Readers
Target A Niche And Find Your Voice
The Dreaded Competitive Title Analysis
Book Marketing Tips For Self-Published Authors