Resolve And Resolutions For Self-Published Authors

self-published authors

2015 ushered in many milestones and opportunities for self-published authors, and 2016 looks to offer more of the same.

We’re turning the page on 2015 this week – and what a year it was! The last 12 months saw the self publishing industry break new ground in so many ways.

Here are just a few of the more notable events for self publishing in 2015.

Self-published authors really ARE making money. See for yourself on, the site started by indie author superstar Hugh Howey and his data-crunching friends. The numbers are quite staggering, self-published authors are making MORE than traditionally published authors across the board. It’s worth a few hours to survey and be inspired!

From hybrid author to omni author. The concept of a hybrid author, a writer who uses both traditional and self publishing to get to the marketplace, was a growing movement in 2014. 2015 saw the start of a new kind of author/entrepreneur who is able to leverage and extend their content into many different mediums. I give credit to my friend Phil Sexton of FW Media who coined the term “Omni Author” during a BookBaby webinar this year. Phil described an omni author as, “An author who is totally channel- and method-agnostic, willing to publish their stories through whatever medium he or she deems necessary in order to reach an audience and make money.” Omni authors are able to migrate and repackage their original content from traditional books and eBooks to things like webinars, YouTube videos, digital anthologies, and any other medium where there is a pay stream.

Quality is winning. In a crowded-and-getting-more-crowded marketplace, many self-published authors are coming to the realization that they truly need to invest in their literary career. Spending money on quality editing, cover design, and book formatting is the best way for authors to stand out – aside from simply writing a great book!

Self Publishing sheds its stigma. 2015 saw self-published authors popping up in places that have been the exclusive domain of Big 5 published authors. One of BookBaby’s own authors, Carl-Johan Forssén Ehrlin, a Swedish psychologist, saw his parenting book, The Rabbit Who Wants to Fall Asleep became the first self-published title ever to top the Amazon charts, surpassing traditionally published heavyweights like Go Set A Watchman and The Girl on a Train during the last summer. Meanwhile indie author Jamie McGuire announced that Walmart stocked her self-published printed book Beautiful Redemption: A Novel in select stores this Christmas.

For those authors who put in the time and effort to publish their book in 2015 I say, “Congratulations!” For those who fell short of this goal – or had a longer timeline in mind – I salute you for your efforts.

Obviously there’s not enough time to get your book published this year. And yet in the few hours that do remain in 2015, you do have ample time to invest in your self publishing success for 2016.

In fact, you’re doing it right now. You’re reading the BookBaby blog, and that was our goal. At the start of 2015, we made the decision to devote time and resources to building up our blog content. Our work paid off – our web traffic stats show it is now one of the most visited blog sites in the self-publishing ecosphere.

Every few days we’re adding new and insightful content to the blog. Our in-house writers – Chris Robley, Andre Calilhanna, Lucy Briggs, and myself – all contribute posts along with special guest articles from some of the biggest names in indie publishing including Guy Kawasaki, Grant Faulkner, Carla King, Ginny Carter and many others.

From writing and editing tips, to book cover design concepts, to marketing and promotion ideas, our blog has become a tremendous resource for writers from around the world who are united towards a common goal: becoming self-published authors.

So I invite you to spend a few hours reading the BookBaby blog as you’re coming up with your New Year’s resolutions. These are resolutions you can keep!

On behalf of everyone at BookBaby, I wish you all a Happy New Year, and may 2016 be the year when your publishing dreams come true.

Image via


Hybrid Author Game 


Read More
Book News: Amazons’ Brick & Mortar Store, The Sheepover Gets A Deal, Into The River Gets Banned In New Zealand
The Hybrid Author Conversation Continues
How A Self-Published Author Got Extraordinary Cover Design
Self-Published Authors: Your Sales Season Is Around The Corner (i.e. After The New Year)
Making Your Own Christmas Miracle – A Book Publishing Timeline For Holiday Sales
Before It Was Vanity, There Was Self Publishing


Steven Spatz
Steven Spatz is a writer, marketer, and the President of BookBaby, the nation’s leading self publishing services company. Spatz’s professional writing career began at age 13, paid by the word to bang out little league baseball game stories on an ancient manual typewriter for southern Oregon weekly newspapers. His journalism career continued after graduation from the University of Oregon at several daily newspapers in Oregon. When his family took over a direct marketing food business, Spatz redirected his writing and design skills into producing catalogs. The Pinnacle Orchards catalog was named "Best Food Catalog," received dozens of other national awards, and the business grew into one of the nation’s largest gourmet fruit gift businesses. After the company was sold, Spatz continued his direct marketing career with Fortune 500 companies including Mattel and Hasbro. He joined AVL Digital in 2004 to lead the direct-to-consumer marketing teams for music industry-leading brands Disc Makers, Oasis, and CD Baby. After serving as Chief Marketing Officer, Spatz was tapped to lead the company’s new publishing division in late 2014. In 2019, the AVL Digital Management team purchased the New Jersey brands, including BookBaby. The company is headquartered in Pennsauken, NJ (just outside Philadelphia, PA) and meets the printed book and eBook needs of thousands of self-publishing authors around the globe. Spatz lives in Glenside, PA with his two children, a demented cat, and some well-used bicycles. Steven loves to hear from authors, editors, and publishers in the BookBaby community with tales of publishing trials and triumphs. To tell him your story, write to


  1. Thank you BookBaby for all of your help the past year. I am currently working on the second “Distant Challenge” book, which will focus on three other characters from the previous story. Hope to have it ready soon…

    Wishing all of us a very Happy and prosperous New Year.


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