#BBchat recap: Marketing Your Business Book

#BB Chat

Ginny Carter joined our May Twitter chat to talk book marketing, time management, and finding inspiration for your business book.

In the May edition of our #BBchat Twitter chat, we asked a few of our literary friends from around the world, including Ginny Carter (ghostwriter and business book coach), for their thoughts on business book marketing and planning strategies. We prefaced this month’s chat with pointers to get the conversation started, as well as a brief biography of Ginny.

While the objectives of business books and novels usually differ, some of the strategies typically employed during the promotion and marketing stages are similar. Both involve the familiar actions of planning, researching, and editing, so all in all the two have more in common than you might think! Building an email list, starting a blog, and being active on social media are not new recommendations, but Ginny’s business-specific techniques may surprise you – and find a new home in your author toolbox.

A number of interesting time-management ideas and inspiration tips were also shared; we hope you find them to be useful. To be notified about our upcoming chats, please sign up here!

If you have a moment, we welcome any feedback you might have about #BBchat in this short survey. To view the entire chat transcript, please visit this link. Below is a selection of questions and answers from our discussion.


Even our president Steven Spatz had some advice to share:

Have you ever used a book to further your business objectives? What advice would you share to other authors?


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