We will be discussing some of the strategies that successful self-published authors have recently used to market and promote their books.
BookBaby author Lauren Lynne (of The Secret Watchers series) will be joining us, as well as some of our other literary friends, and we welcome you to stop by and say hello!
To participate, simply tweet during the scheduled time using the #BBchat hashtag! If you are not completely familiar with Twitter but are interested in participating, check out this blog post for more information.
Add your voice, questions, opinions, and experience to #BBchat
As touched upon in one of our blog posts from September, “the success of your newest book depends upon you coming out of the gates knowing your audience.”
- A smart first step is to test your content ideas through a blog. Or, more simply, by just sharing articles from around the web that you like on your social media profiles.
- Keeping track of data such as which posts garnered the most engagement and responses, and which calls-to-action were most effective, will provide many insights. Through the analytics tools offered via Google and social sites, you can easily research and determine your target’s interests, activity, and responsiveness.
- Armed with your conclusions, speak directly to your target market, and then listen intently for their response.
- Meet your readers’ expectations in terms of tone and style, and then drive home the primary reason for which someone would need to buy your book.
Tied closely with marketing is promotion. Effectively executing your promotional strategies will be much easier with your marketing research in hand. If your research leads you to hosting book signings or attending in-person events, physical items for giveaway may be the avenue to pursue. Conversely, if your outlet is web-based, intangible content such as book trailers or videos may be the way to go. In the comments section of our November post on merchandising, many authors responded that they’ve given away items at events, including pens, lip balm, branded Altoids tins, bookmarks, t-shirts, buttons, notepads, business cards, posters, and more.
One BookBaby author, Lauren Lynne of The Secret Watchers series, has taken many of these key points to heart. In addition to maintaining two websites, one about her as an author and another dedicated to her book series, Lauren maintains a number of social media profiles and provides frequent updates with compelling content. Further, Lauren has taken it upon herself to create a video trailer for her series, which you can check out here. This is a popular promotion tip we’ve suggested a few times in the past, and we welcome you to read more about it. Join us for the chat to learn more about Lauren’s strategies as well as others sourced from our extensive literary community.
- Log in to Twitter a few minutes prior to the chat and enter #BBchat in the search box. (TweetChat and TweetDeck are great Twitter tools to use when following the chat!)
- Follow @bookbaby from the Twitter account you plan to use for #BBchat.
- Introduce yourself, stay on topic, and feel free to retweet (RT)!
- Make sure you use the #BBchat hashtag in any of the tweets you are posting to the chat, otherwise they might be missed!
- Have fun!
A transcript of the discussion will be posted shortly after the conclusion of the chat. If you have any topic ideas you would like to see us cover in the future, please let us know. We look forward to hosting more of these events in the future and welcome your ongoing participation!