#BBchat recap: marketing strategies for authors

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BookBaby Twitter Chat: book promotionFor the February edition of our #BBchat Twitter chat, we asked a few of our authors and literary friends from around the world, including Lauren Lynne (BookBaby author of The Secret Watchers series) and BookBaby president Steven Spatz, for their thoughts on marketing strategies for authors. We prefaced this month’s chat with some initial pointers to get the conversation started, as well as a brief biography of Lauren, which you can check out here.

While many of the participants who responded to our questions expressed their understanding of the importance of setting goals and outlining a marketing strategy, the degree to which each author had achieved success by following their plans was mixed. A number of interesting content ideas and promotion tips were also shared; we hope you find them to be useful!

To view the entire chat transcript, please visit this link. Below is a selection of questions and answers from our discussion.

On developing formal marketing plans:

On soliciting reviews and doing blogger outreach:

On utilizing social advertising:

On time management and balance:

 

What are your thoughts on these marketing strategies and responses? Let us know in the comments below.

Twitter for Authors

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