You’ve got questions? We’ve got answers.

BookBaby customer service

Here’s a small sample of some of the questions received at BookBaby customer service:

I would like to change the price that my book is for sale for.  How do I do that?

It’s very easy: Just call or email us. Tell us what you would like the new price to be, and we will be happy to change it for you.

Here’s some pricing advice: List your book on Amazon between $2.99 and $9.99 and you’ll receive about 70% of those sales. Outside of that window they will only pay 35% of those sales.  The price you choose must end in .99 and will be the same price that is delivered to all retailers.  The minimum price we can deliver an ebook to Amazon and Kobo is $0.99.

I have already launched my book on Can I – and what is the best way to – launch it on BookBaby?

A lot of authors use BookBaby for all other stores besides Amazon. Here’s how: When you submit your book simply exclude Amazon from the list of distribution partners we offer. That way we’ll send your book to iBooks, Barnes & Noble, Kobo and over 60 other stores – but not Amazon.

And so it goes, day after day at BookBaby headquarters. People just like you are trying to understand that often-complex world of self publishing. They’ve got a lot of questions.  Some are simple and others pretty complicated.

Frankly this is one of the main reasons thousands of authors continue to choose BookBaby – we provide the answers via  phone calls, emails – even Tweets and Facebook posts! The folks at our Portland, Oregon and Philadelphia-area office supplied these answers and are happy to hear from you. Sometimes it’s easier to understand all of the jargon and self publishing terms when you have a friendly voice on the other end of the phone line.

We also have a very detailed Frequently Asked Questions portion of our website that’s continuously updated with new information.

If I am ready to upload all files for eBook publishing, how quickly can I see my book on the Amazon site?  Will it take a day, a week, a month?

Every project is a little different but let’s use an average:

  • From the time you upload your content and pay for your submission it takes about 8-10 business days to convert your file.
  • Once your file is converted we will send you your proof to make sure everything is correct. Take as long as you need.
  • When you accept your proof we’ll automatically send your file out to all the retailers. That takes place in the first 24-48 hour.
  • It then takes from a few days to up to 4 weeks to be posted to all of our partners sites. Each of our retail partners operates under a different schedule and we don’t have any control of it.  You’ll usually find your book on Amazon within 4-5 days after you’ve accepted your eBook proof.

I have a book that I would like to sell, but I’m based in Australia so I don’t have a US tax number etc. Can I still use your service?

Absolutely! We work with writers all over the world. Currently we are only able to process direct deposits to U.S. banks, but we can pay you your royalties via PayPal or regular mail.

I have my book in PDF. Is that okay or do you want it in another format?

We do accept PDF files! You are welcome to submit any of the following file types for conversion:

  • Word (.doc, .docx)
  • Rich Text (.rtf)
  • Text (.txt)
  • HTML (.html)
  • PDF (.pdf)
  • InDesign (.indd)
  • Pages (.pages)
  • Quark (.qxd)

When creating a book for eBook, do I need to only create the front cover or the back cover as well?

You will only need a front cover for your eBook submission. Here are the artwork requirements for your reference:

  • Only JPG, PNG, and TIF images are supported
  • The image width must be at least 1400×2500 pixels
  • We recommend a height/width ratio of 1.6
  • Portrait or vertical rectangle-shaped artwork – no squares
  • Your image should use RGB color (not CMYK)
  • Your image should be at least 72 dpi but we recommend 300 dpi

Must BookBaby provide my ISBN? Or am I free to provide my own purchased number?

If you already have an ISBN for your eBook you are welcome to use it. You’ll be prompted to list it within the eBook  submission process. Please note: if the ISBN you have is already associated with the print edition of your book you would need a different one for your eBook. Each format – printed, eBooks –- requires a unique ISBN for sales tracking purposes.

How can I get the wide distribution that you describe?  I was published by iUniverse with claims of wide distribution but have very low sales results thus far.

Every BookBaby author gets the widest distribution in the eBook marketplace – over 60 stores in all. BookBaby does not directly promote your content. But we do give authors a package of free book promotional tools called BookPromo, featuring guaranteed reviews, premium placement on book discovery sites and much more. You can learn much more about this package at


Hopefully I’ve touched on a topic that answered a question or two for you. If not, our friendly customer service folks are standing by to help you. Give them a call at 877-961-6878 during the hours of 9 am to 8 pm between Monday through Friday. Or drop them an email at OR


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Steven Spatz is a writer, marketer, and the President of BookBaby, the nation’s leading self publishing services company. Spatz’s professional writing career began at age 13, paid by the word to bang out little league baseball game stories on an ancient manual typewriter for southern Oregon weekly newspapers. His journalism career continued after graduation from the University of Oregon at several daily newspapers in Oregon. When his family took over a direct marketing food business, Spatz redirected his writing and design skills into producing catalogs. The Pinnacle Orchards catalog was named "Best Food Catalog," received dozens of other national awards, and the business grew into one of the nation’s largest gourmet fruit gift businesses. After the company was sold, Spatz continued his direct marketing career with Fortune 500 companies including Mattel and Hasbro. He joined AVL Digital in 2004 to lead the direct-to-consumer marketing teams for music industry-leading brands Disc Makers, Oasis, and CD Baby. After serving as Chief Marketing Officer, Spatz was tapped to lead the company’s new publishing division in late 2014. In 2019, the AVL Digital Management team purchased the New Jersey brands, including BookBaby. The company is headquartered in Pennsauken, NJ (just outside Philadelphia, PA) and meets the printed book and eBook needs of thousands of self-publishing authors around the globe. Spatz lives in Glenside, PA with his two children, a demented cat, and some well-used bicycles. Steven loves to hear from authors, editors, and publishers in the BookBaby community with tales of publishing trials and triumphs. To tell him your story, write to


  1. Many authors have poor cash flow and can’t pay the $1800+ fee to publish with BookBaby. Does your fee have to paid up front? Or do you offer terms?


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