The independent publishing market is vibrant, a whole slew of author service providers has emerged, and authors can feel confused about who to trust.
In the traditional publishing model, it was all about the publisher. They not only controlled the process, but they controlled all aspects of the product. They chose the book title, the cover, controlled the editing, release dates, and the distribution channels. They also controlled the purse strings, and shared only a small return with you. And yet, if you wanted your book to be successful, you had to jump into the marketing and bear those expenses.
But independent publishing has changed all that. This process is no longer a Ferris wheel-type structure where you, the author, is completely absent. There’s now a streamlined flow and you are at the center of everything. EVERYTHING! For reputable service providers, it’s all about YOU, about helping you to be successful, about helping you produce a world-class product that you can market around the world.
Step One: Write
It starts with the writing. Many authors simply put their pen to paper and fly, but others, particularly if they are writing nonfiction like my clients, need help to organize and express their message. They get help from a writing coach.
Step Two: Edit
Every big-name author has a phenomenal editor, and if you skip this step, you will certainly fail. Professionals don’t rely on their college student or their friend who majored in English to edit their book. They engage a professional book editor who knows how to sustain and shape a message over a couple hundred pages.
Step Three: Proofread
Don’t think that you or your editor can proofread your own material. You can’t. Your brain is amazing, and it will fill in missing words that you accidentally deleted. You’ll never even notice if you’ve made a mistake – that is until your book is in print. Then it will literally jump off the page.
Step Four: Design
There are two parts to your book design: the cover and the interior. Hire a professional for both. This is non-negotiable. You must do it.
Step Five: Produce
You’ll have to decide what forms your book will take, and with the advent of print-on-demand services, you can produce physical books without making a costly up-front investment. The books are printed as they are sold, and if you want to change the content, you simply upload a new digital file.
eBooks, of course, are an especially hot market for Indie authors, and you need a conversion partner like BookBaby who will do your book justice.
Step Six: Distribute
Your book must be available for readers to buy, and you’ll want them to be available through every possible channel.
Step Seven: Market
Marketing your book may feel overwhelming, but the easiest first step is to join Bookarma (pronounced book-karma). Bookarma is an international book marketing platform where authors help other authors market their books globally for only $15 per month. Click HERE to see how it works.
Some service providers take advantage of authors. They over-promise and under-deliver, and have been known to produce substandard results. You don’t need that.
What goes on inside that book flow makes all the difference. When those of us who serve authors as reputable providers give and help and share and serve you, it changes the game. We know the book flow from beginning to end and perform our part without cutting corners to get ahead, without rushing through and making mistakes, without over-promising, without over-charging, without missing deadlines. We are free to do our best, to offer best pricing, and to work together to establish a total project budget that a serious author can afford. That’s the abundance attitude. That’s good karma!
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