Customized merch isn’t just for bands and corporate giveaways. Why not turn your literary output into ancillary products your readers will show off to prove their devotion while promoting your work?
Updated April 2020.
It’s common practice for musicians to sell non-music-related merchandise at shows or on their websites, and companies toss out swag at trade shows and events by the truckload. But author merch isn’t something you see a lot of, and I’ve never really understood why.
Why would you, as a writer, want to offer “merch” to your readers?
Why offer merch to your readers? Well, for starters…
- You give your diehard fans another chance to financially support your work and demonstrate their “brand loyalty.”
- You create a new connection point between you and your audience.
- You turn avid readers into a marketing team who’ll help spread your name (often without saying a word) when they sport your author merch out there in the world.
- You have something more than just your book to attract people to your table after a reading, helping you earn more money per engagement and build your email list.
- You’ll have plenty of extra content to share via your blog, newsletter, and social media accounts, because your readers will want to hear about the brainstorming, design, production, and launch of any new merch items.
So, what kind of merchandise can YOU offer at readings, book fairs, and online?
1. T-shirts and sweatshirts. Yep, clothing! Just because we’ve grown more accustomed to the idea of concert t-shirts doesn’t mean that they intrinsically make more sense than a Stephen King t-shirt or a Jane Austen hoodie. If your threads are comfy, made of high-quality fabric, and strikingly designed, your readers will love wearing shirts printed with images and a quote from your book.
2. Bookmarks. Get the most out of each meet and greet, speaking engagement, or writer’s conference by offering personalized bookmarks customized with artwork and a quote from your book. You can even use a bookmark as your business card. You’ll have an easier time drawing attention and gaining exposure for your upcoming book release with these effective promotional items.
3. Hats, bags, and drinkware. Mugs, pint glasses, growlers — or maybe your readership prefers wine glasses or tumblers. You can etch a quote on anything. Ball caps, travel bags, purses, backpacks could be excellent if you write travel memoirs or adventure novels. Put your name and logo on an item that matches the needs of your readership or the theme of your writing and you’re sure to boost your merch sales.
4. Notepads, to-do lists, and journals. Whether your readers want fine Moleskine journals, simple notebooks, or a magnetized pad that’ll get hung on the fridge, you can customize almost anything. And readers love to write, so there’s always a use for those blank pages!
5. eReader/smartphone cases. Imagine one of your fans sitting in a park reading your eBook on their iPad, which is nestled in an iPad case embroidered with your name and logo! Nice image, right? Make it so!
6. Posters. Print a limited-edition poster for each new book and book tour. You can sign them, sell them, AND use them to promote your appearances.
7. Special edition books. For the collectors, you should offer, in limited supply, a very high-end version of your book. You might even consider adding special material (a foreward, a compendium, etc.) in addition to having a fancy cover, printing, binding, etc.
8. Buttons. You don’t have to always be broadcasting your author name or book title. Sometimes a catchy quote is more effective. “Yossarian lives!”
Can you think of any other merch ideas for authors? Let me know in the comments below.
Looking to print custom t-shirts, hoodies, hats, or bags to sell to your readers? Check out Merchly.
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