Behold the power of a BookBook.
It’s like an eBook, but with actual pages you turn by hand. It’s like an app, but you can’t customize it. It’s like a…. Oh, you get it: it’s a book!
IKEA’s video ad for their 2015 catalog highlights all the reasons why physical books won’t be going away any time soon.
But just in case you’ve forgotten what makes printed books so great, check out this fun infographic.