BookShop — the free direct-to-reader sales-tool created by BookBaby to help independent authors sell more eBooks
In a nutshell, BookShop is your eBook’s online home; it provides you with a webpage for your book AND a robust ecommerce solution all in one place. All your book’s vital info is showcased within BookShop’s elegant design; BookShop takes just minutes to set up; and you can make updates whenever you want.
That being said, it’s not like you’re going to just turn the switch and start selling millions of eBooks through BookShop overnight (unless you already have millions of readers eagerly awaiting your next release).
Yes, BookShop makes your job as an author easier (allowing you to streamline some of your promotional and retail efforts), but it can’t do all the work for you. That’s why we put together this list of ways to make sure you’re getting the most out of BookShop — because when you’re promoting your book effectively, we want you to be set up to capture every sale possible.
12 ways to boost your book sales with BookShop
1. Link to your BookShop page every time you mention your eBook online (in your email newsletter, on your website or blog, via Social Media, etc.).
2. Tell your readers that you’ll make more money when they purchase your eBook directly through BookShop. That’s right, you get 85% of every sale — higher than any other eBook retailer. If people love your writing, they’ll want to help support you by purchasing your book from whatever outlet benefits you the most.
3. Same low prices! To go along with the above point, it’s also worth mentioning to your fans that they’ll pay the same price whether they buy your book from a store like Amazon or from BookShop, so they might as well buy from the outlet that most benefits you.
4. Give your readers format options. Through BookShop, you can offer your eBook as an ePub, mobi, or PDF file.
5. Link to other retail sites. If someone already has an account with Amazon, they might prefer to just buy your book from there instead of going through a brand new check-out process. If that’s the case, you don’t want your BookShop page to be a dead end. Instead, use the “Available for sale on… ” section to send visitors to other stores where your eBook can be purchased (Amazon, Scribd, iBooks, Kobo, etc.).
6. Make sure your book cover is the bomb. One of the best visual features of BookShop is that it displays an oversized image of your eBook cover. None of those tiny thumbnails you find on other retail stores! But now the pressure is on. If your book cover is going to be big, it better be great. Otherwise your visitors will assume the writing matches the poor quality of the cover design.
If you need help creating an eye-catching book cover, click HERE.
7. Write a catchy Book Overview. Here’s your chance to grab a reader’s attention. But you only have a few sentences at most to win them over. Make it count from the very first word!
8. Come up with a compelling Book Description. OK, your BookShop visitor is still here. They want to find out more. Great! Now it’s time to really pull them in with some captivating details about your book. Oh, and don’t just begin this section with the same few sentences from your Book Overview.
Also, feel free to pepper your Book Description with some positive quotes from book critics.
9. Use your Author Bio to intrigue your readers. Time to tell the world about YOU. What is it about your own life experiences that will make your book worth reading? For some tips on what to include, check out our article “How to write a great author bio that will connect with readers.”
10. Link from your BookShop page to your website. If your visitors aren’t ready to buy your eBook, at least they can link back to your website to get more information. Plus, that gives you the chance to show off some of the other content (articles, testimonials, book review quotes, etc.) that may be housed on your own website — and if you’re lucky, they’ll subscribe to your blog or email newsletter.
11. Use accurate metadata to aid search. BookShop’s metadata area lets you include accompanying book information such as genre, sub-genre, ISBN, publication date, language, and page-count. Make sure this data is accurate and you might boost your traffic from people searching on Google.
12. Encourage your readers to use the social sharing function. By using the simple social-media icons that appear towards the top of the page when you hover over the “share” image, your BookShop URL is easily sharable on Twitter, Facebook, G+, and many more. Be sure to ask your fans to help you spread the word.
For those who’ve already created BookShops for their books, I hope this checklist helps you use them more effectively. If you haven’t started using BookShop yet, get started HERE for free. If you’ve sold lots of books through BookShop, let us know: what’s worked for you? Feel free to comment in the section below.