eBook pricing strategies for authors


eBook PricingOne of the most common questions we hear at BookBaby is some variation of “How much should I charge for my eBook? $9.99? $4.99? $2.99? Less?”

Like most good questions, this one doesn’t have one simple answer. In fact, we usually have to ask the author a few questions ourselves in order to get some context:

  • What is your goal with this book?
  • How much do you want to make from each sale?
  • What is the size of your existing readership?

eBook pricing, just like promotion and the writing of the book itself, doesn’t work the same for everyone.

In the early days of the digital music revolution, iTunes helped standardize pricing for audio downloads; it was generally 99¢ per song and $9.99 per album.

The digital book world has no such standard — so things can get confusing fast.

To help add some clarity, I  wrote an article for Smith Publicity’s blog about this subject, outlining the most common eBook pricing options for authors today and how each might work for you. Click HERE to read “eBook pricing strategies for self-published authors.”

Read up on the pros and cons of each pricing tier, and then let me know: what do you think is the smartest eBook price for where you’re at in your writing career?

How To Guide for 

Chris Robley
Chris Robley is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."



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