Authors, leave your literary success up to something other than luck


Literary successBookPromo makes the hard work of book promotion a lot easier

“What the internet and e-reading devices have done is open the world up to storytellers to be in charge of their own careers.” So said mega bestselling author Hugh Howey in a recent discussion at Book Expo America in New York. He was one of my speakers on a panel I moderated advising first-time authors, and he shared some thoughts for writers hoping to get noticed in today’s digital landscape.

“How hard you are willing to work and how hard you are willing to study and practice are the only limiting factor these days,” said Howey. “Luck will always play a part, but her role has been diminished.”

That’s a perfect summary of why BookBaby has worked so hard to create and develop BookPromo for all our authors. I’m pleased to announce the newest additions – targeted direct-to-reader advertising opportunities — to this powerful suite of tools and services was unveiled today. You can read much more about it HERE. And as always, BookPromo is a free package for all BookBaby authors.

As Hugh expressed, today’s authors finally have the opportunity to break through in the marketplace. We think our new and improved BookPromo contains all of the elements of a strong book marketing plan. But we’ll continue to scour the publishing landscape for more and better tools for our authors.

Our goal, in Hugh’s words, is to change the equation and lessen the role that ‘luck’ holds for our authors’ literary success.

Check out BookPromo today.

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Steven Spatz is a writer, marketer, and the President of BookBaby, the nation’s leading self publishing services company. Spatz’s professional writing career began at age 13, paid by the word to bang out little league baseball game stories on an ancient manual typewriter for southern Oregon weekly newspapers. His journalism career continued after graduation from the University of Oregon at several daily newspapers in Oregon. When his family took over a direct marketing food business, Spatz redirected his writing and design skills into producing catalogs. The Pinnacle Orchards catalog was named "Best Food Catalog," received dozens of other national awards, and the business grew into one of the nation’s largest gourmet fruit gift businesses. After the company was sold, Spatz continued his direct marketing career with Fortune 500 companies including Mattel and Hasbro. He joined AVL Digital in 2004 to lead the direct-to-consumer marketing teams for music industry-leading brands Disc Makers, Oasis, and CD Baby. After serving as Chief Marketing Officer, Spatz was tapped to lead the company’s new publishing division in late 2014. In 2019, the AVL Digital Management team purchased the New Jersey brands, including BookBaby. The company is headquartered in Pennsauken, NJ (just outside Philadelphia, PA) and meets the printed book and eBook needs of thousands of self-publishing authors around the globe. Spatz lives in Glenside, PA with his two children, a demented cat, and some well-used bicycles. Steven loves to hear from authors, editors, and publishers in the BookBaby community with tales of publishing trials and triumphs. To tell him your story, write to


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