How to write jacket copy that will help sell your book

Jacket copy: that briefest of descriptions which must, at quick glance, convey to a potential reader all the brilliance and complexity of your book. Yeah, no pressure!

It may be an impossible task, as author Josh Cook suggests in his blog article linked below, but giddyup, because your book is going to need some jacket copy, so it might as well be good  — or as good as you can get it.

Before you start writing the early drafts of your jacket copy (yes, just like your book, this text should probably go through several revisions), check out the following articles for some guidance, warnings, and inspiration.

4 articles to help you write better jacket copy for your book:

1. How to write sales copy for the back of your nonfiction book (worth reading even if you don’t write nonfiction, as many of the same concepts will apply)

2. Jacket copy sells books, so make it good

3. The impossibility of jacket copy

4. How to optimize book jacket copy

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What do you think makes a compelling book description? What did you come up with for your own jacket copy? Let us know in the comments section below.