Twitter helps iconic NYC bookstore stay in business

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NYC’s “book row” once boasted over 40 bookstores. No longer. Now there’s only one: Strand Books.

How have they stayed in business when all others failed? They credit social media, particularly Twitter (plus a little help from actor/writer/teacher James Franco).

Watch the video above to hear more about how Strand has focused on maintaining a conversation with customers (both online and in-person). Or read the details HERE.

Where’s your favorite place to shop for books? What did they do to turn you into a loyal customer? Let us know in the comments section below.

 

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Chris Robley
Chris Robley is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

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