NYC’s “book row” once boasted over 40 bookstores. No longer. Now there’s only one: Strand Books.
How have they stayed in business when all others failed? They credit social media, particularly Twitter (plus a little help from actor/writer/teacher James Franco).
Watch the video above to hear more about how Strand has focused on maintaining a conversation with customers (both online and in-person). Or read the details HERE.
Where’s your favorite place to shop for books? What did they do to turn you into a loyal customer? Let us know in the comments section below.
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