Pinterest drives more traffic to content publishers’ sites than Twitter, LinkedIn, and Reddit combined
According to a recent article on Mashable, Pinterest ranked as the #2 source (behind Facebook) of referral traffic from social networks to content publishers’ sites. Pinterest’s share of that referral traffic is up 66% from last year and is three times higher than Twitter’s.
I’m not exactly sure which sites count as “publishers” in this ranking study (whether it’s just highly-trafficked sites like HuffPo — or if it includes low and medium-traffic blogs too) — but either way, this statistic shows just how powerful a promotion tool Pinterest can be.
Even authors (whose primary medium is words) have found creative ways to reach new readers and build their online platforms by sharing images on Pinterest. If you’re looking for a little Pinterest inspiration, check out the links below.
3 articles about using Pinterest to promote your book
1. Pinterest for authors: how to promote your writing on the fastest growing website ever
2. Seven ways to sell more books with Pinterest
3. Pinterest: 13 things writers should know
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Have you used Pinterest to build your readership? What did you do to set yourself apart from other authors on the popular social network? Let me know in the comments section below.
