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Facebook Ads for Authors

Can you build your readership through Facebook ads and promoted posts?

Opinions differ greatly on whether paid advertising on Facebook is an effective way for independent authors to sell more books. There’s no one-size-fits-all solution for book promotion, so — like most things — it depends on your audience (and how well you target them), your budget, your book topic, your name recognition, your strategy, and how good your book is!

But the good thing about Facebook ads is they’re affordable — so it’s easy to get in there and test ’em out for yourself without breaking the bank.

If you do decide to run a Facebook ad campaign, read through the following articles first so you can learn from the mistakes and successes of other authors.

5 articles about Facebook advertising for authors

1. Why Every Author Needs Facebook Ads

2. How to Use Facebook Advertising to Market Your Book

3. Facebook Advertising: Does it Work for Indie Authors?

4. Does Facebook Advertising Work? (One Author’s Experience)

5. How One Writer Found an Audience with Facebook Ads

And here’s a bonus from our sister company CD Baby (yes, it’s written for musicians, but many of the same tips apply): “Facebook Promoted Posts for Musicians: How to Build Your Email List on Autopilot (Without Spending a Lot of Money!)

What’s your experience been like with Facebook ads? Have you used promoted posts to try to sell your books? Let me know how it went in the comments section below.

Print the highest quality books — guaranteed! 

Chris Robley

About Chris Robley

Chris Robley has written 502 posts in this blog.

is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

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