Email Marketing for Authors

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Email Marketing for Authors

When it comes to building your author platform, social media hogs all the headlines these days, but — believe it or not — email is still the most effective way to communicate with your readers. 

Email marketing tips: how to build an author platform with your email newsletter

You’re far more likely to see results from a well-written email newsletter than from a series of tweets or Facebook posts. As an author, email marketing is the best way to get your fans to purchase a book, leave an Amazon review, or take some other specific action.

So how do you become a smarter email marketer? 

Our friends at the HostBaby Blog have got the answers! I’ve compiled 6 recent articles about email marketing to help you drive more traffic to your website, increase book sales, and boost your readership.

HostBaby’s Top 6 Articles on Email Marketing

1. How to Use Email to Drive Traffic to Your Website

2. Grow Your Email List and Keep Your Subscribers

3. Writing a Newsletter Article that Succeeds — 3 Quick Tips

4. How Often Should I Email My Mailing List?

5. Are You Making THIS Mistake with Your Email Newsletter?

6. Five Things to Remember Before Hitting ‘Send’

What have you done with your email marketing to build your platform? What mistakes have you made along the way? Let us know in the comments section below.

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Chris Robley
Chris Robley is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

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