When it comes to building your author platform, social media hogs all the headlines these days, but — believe it or not — email is still the most effective way to communicate with your readers.
Email marketing tips: how to build an author platform with your email newsletter
You’re far more likely to see results from a well-written email newsletter than from a series of tweets or Facebook posts. As an author, email marketing is the best way to get your fans to purchase a book, leave an Amazon review, or take some other specific action.
So how do you become a smarter email marketer?
Our friends at the HostBaby Blog have got the answers! I’ve compiled 6 recent articles about email marketing to help you drive more traffic to your website, increase book sales, and boost your readership.
HostBaby’s Top 6 Articles on Email Marketing
What have you done with your email marketing to build your platform? What mistakes have you made along the way? Let us know in the comments section below.