7 Ways to Promote Your Book with Vine

Using Vine to engage your readers

Vine is a brand new video app for iPhone that allows you to quickly shoot and edit 6-second videos, upload them to your Vine profile, and share them instantly with your followers on Twitter and Facebook.

It’s really taking off, too. Over 100k videos were uploaded to Vine last weekend alone (during the blizzard in the Northeast).

I wrote about Vine last week on this blog, and I’ve been talking about it with friends ever since. I’m a little obsessed with the book promotion possibilities for Vine.

But my enthusiasm has been met with some skepticism. Only 6 seconds? What can I do in 6 seconds that’s worth sharing with my readers?

Well, for all you doubters, here’s a list.

How to promote your book using Vine’s micro-videos

1. Do a 6-second summary of your book.

Don’t believe it can be done? Check out this 6-second book review (thanks to GalleyCat for the the find):

The Totally Hip Video Book Review on Manil Suri’s “The City of Devi” vine.co/v/b1DDU9Eaddt

— Ron Charles (@RonCharles) February 3, 2013

2. Read the first sentence of your book.

It’s a hell of a good sentence, right? Sell it!

3. Create a short book-trailer.

Since Vine let’s you edit as you go, you can set up multiple shots and scenarios. The trick is to make each scene quick!

4. Show off how pretty your printed books look!

Let us see you opening those boxes fresh from the printer.

5. Create a stop-motion montage of your book launch party.

The food. The drinks. The crowd. The reading. The line at the signing table.

6. Make an inanimate object the star of the show, such as…

your desk, your typewriter, your computer, your cup of coffee, your notebook.

The view from “The Cutting-Room Floor,” a.k.a. my desk. vine.co/v/bnBghF7iQAv

— Chris Robley (@chrisrobley) February 4, 2013

7. Review your reviews.

Hold a magnifying glass up to your book reviews (literally)— positive or negative. Highlight the most flattering or offensive moment.

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And that’s just the beginning. As more people start using Vine we’re going to see a host of new ideas for micro-videos and how you can promote your book using them.

How about you? Have you used Vine in an interesting way? Do you think it’s all another short-attention-span waste of time?

Let us know in the comments section below.