How to use QR codes to engage your readers
QR codes. You’ve seen ’em. Perhaps you’ve even scanned one on your smartphone. But as an author, you’ve probably never thought about using them to promote your writing career or to provide your readers with a more compelling experience.
QR codes are a great way to share exclusive content (new short stories, videos or audio that accompany your novel, a free writing tutorial), build interactivity into your eBook, and promote your work (on book jackets, bookmarks, posters, etc.).
Here are our 4 favorite articles for authors on how to use QR codes:
1. Reader Engagement With Transmedia: How To Use QR Codes
2. The Value of QR Codes for Authors
3. How Writers and Publishers Can Supplement the Reading Experience
Have you used QR codes to enhance your eBooks or to promote your writing career? Let us know in the comments section below.
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[Image of QR code from Shutterstock.]
