The Social Media Mistake All Authors Should Avoid


You’ve almost finished writing your book and you’re starting to piece together the beginnings of a “promotion strategy.” Part of that effort involves Twitter, Facebook, Pinterest, Google+, Tumblr, Instagram, StumbleUpon, and Habbo Hotel.


I know you’re excited, but if you try to tackle everything at once you’re going to fail. Slow it down! Or as Jonathan Gunson says in his article “The Social Media ‘Train Wreck’ That All Authors Must Avoid…“:

Your fledgling author career can rapidly jump off the rails if you attempt to accelerate book sales by trying to be visible everywhere, using the full range of social media channels, without any prior experience, all on day one.

Fact is, if you try this, you’ll be overwhelmed.  Even worse, your all-important focus on writing will be derailed.  You won’t sell many books either, and you’ll end up a train wreck.

Instead, there’s a right way to ‘take the train’ to author success.

Gunson urges quality over quantity; focus on mastering a few social media channels. Create great content/posts/pics/updates, but limit your social media promotion to less than 30% of the total time spent on advancing your author career (which includes WRITING! — which Gunson suggests should take up 70% of your time).

Read more of his social media advice for authors HERE.

How do you promote your writing using social media? How much time are you spending on it each day? What works best for you? Let us know in the comments section below.

Sell your eBook everywhere that matters — for Kindle, Nook, iPad, Kobo, Sony Reader, and more!


Chris Robley is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."


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