See how I did that?
I asked you a question you couldn’t answer without reading more than just the headline! (And I assume it worked to grab your attention if you’re still reading now.)
Many authors are trying to engage their audience by asking questions—and that’s a good thing—but they’re asking the wrong kinds of questions, things like “Do you want to buy my latest book for half-price?” or “Who is your favorite fictional character?”
According to marketing guru Bob Baker, you can “hypnotize” people into reading your email newsletters by doing one simple thing with the email subject lines (and look—it works for blog titles as well): ask a question that can’t be answered without clicking to read more.
So, instead of “Would you like to read my newest love poem?”— try something like: “Which one of these three beautiful women inspired my latest love poem?”
A question like that creates a “mental state of dissonance” which we want to quickly resolve.
But Bob also shares a word of warning: “”If you’re going to use tactics like this to inspire action, you should put a priority on delivering an interesting message inside the email. If you mislead people or simply don’t offer a story that’s funny or compelling in some way … they may not trust you the next time you use a strategy like this.”
For more information about asking the right types of questions that will really engage your readers, check out Bob’s article “A Hypnotic Way to Get Fans to Open Your Emails.”
How do YOU get your readers to open your email newsletters? Let us know in the comments section below.
[Image of “question mark maze” from Shutterstock.]