[Download BookBaby’s new free PDF guide, “How to Boost Your Business with eBooks.”]
So, you’ve written an eBook to build your business’ brand, prospect list, and client base. You’ve promoted it through all the usual channels. Are you forgetting anything?
How else can you use your shiny, brand new eBook?
Now that you’ve created that powerful tool to attract new business and increase the loyalty of existing customers, put it to work!
Here are a few “extra” ideas on how to maximize its value:
• Enclose it with your quotations and proposals. It’s a low-key, high-quality way to broadcast your credentials.
• Offer it in your e-newsletters and in the signature block of your emails. Readers who download your white papers will be favorably influenced to take the actions you prescribe, and some may forward it to their prospects, clients, or customers as email attachments and via regular mail. Since you are giving rather than soliciting, your marketing efforts will be viewed with appreciation rather than resistance.
• Be sure to have the download URL ready to go at talks, seminars, and workshops you give. In addition to augmenting your presentations, it can help cultivate relationships and increase business.
Download BookBaby’s free PDF guide: “How to Boost Your Business with eBooks.”
