Your book is no different– and the book cover is the first thing someone will see. Excuse the gross metaphor, but if you want your book to sell, some aspect of the cover art is going to have to hook into a potential buyer’s eye and not let go.
Even in the eBook world, people DO judge books by their covers. This, more than any other factor, can make all the difference in whether a potential reader decides to check out your eBook.
Your cover art should:
• Be big and bold. The cover design needs to clearly display the book title and author name so that they can be read even when the image is small. Remember, eBook retailers like Amazon and B&N display your book cover as little more than a thumbnail. Make your title and author name POP!
• Pass the “2 second” test. Can a potential reader understand what your book is about with a quick glance at your cover? Does your design quickly convey the vibe and tone of your work? Horror novel? Make it scary. Fly-fishing guide? Make sure there’s a fishing pole.
• Look like you belong at B&N. Your writing is world class– so your book cover design needs to be, too. It doesn’t cost a whole lot to look professional. If your cover art looks amateurish, the customer will assume the writing is too.
Not a graphic artist? Don’t fear. There are a number of talented people offering their design services online.BookBaby offers cover design as part of its suite of services.
Basic Cover Design – A single cover design option, using either supplied images or basic stock photography or illustrations. Includes one round of revisions. Three-day turnaround time. Just $149.
Deluxe Cover Design – Single cover design option, using either supplied images or enhanced variety of stock images in our image library. Includes two rounds of revisions as needed. Two-day turnaround time. Just $279.
For more information about great book cover design, check out our article “How to Design an eBook: 3 Tips for Creating a Cover That Sells.”