[Note: this video was made for musicians who work with our sister company– CD Baby– but the same new Facebook Timeline features are available to authors, too.]
Yep. Facebook has done it again—they’ve flipped the switch and made another drastic change: Your author Facebook page will soon be a Facebook Timeline.
All Facebook Pages (including band, brand, author, and company Pages) will automatically update to Facebook Timeline on March 30th.
Ok. Take a deep breath. If Timeline is mandatory, we might as well get used to it.
For Facebook neophytes, the video above will walk you through all the new features. (Note: we made this video for our sister company CD Baby, so it is geared towards musicians, but the same features are available for author Pages too).
For the more experienced, here is a quick list of all of the new features and how to use them.
Where do I begin?
1. Upload a cover photo – (851 x 315 pixels)
This is a large, banner-style image that will be the first thing visitors see displayed at the very top of your timeline page.
2. Update your profile pic – (180 x 180 pixels)
Now that your Facebook timeline has a “cover photo,” you might want to update your profile pic.
3. Arrange your apps – (and customize the app images– 111 x 74 pixels)
Only 4 apps/tabs can be displayed now on the Timeline homepage (though up to 12 can be displayed in an expandable app/tab area).
4. Put past book releases and photos into your timeline –
Now you can dig back into the archives to tell the story of your literary life, from your very first story to your latest novel.
6. Add milestones –
This feature allows you to set a “milestone” for big events like book launches, publication dates, appearances, great reviews, etc. Milestones, just as the word implies, mark your key moments across the Timeline. The dimensions for Milestone images are 843 x 403 pixels.
7. Pin a post –
Pinning a post features it at the very top of your Page for up to 7 days. Pinning works particularly well if your post has a picture in it, since it’ll be even more eye-catching. After the 7-day period is over, the post will return to its place in the Timeline according to its date.
So, what old Facebook features are disappearing?
You can no longer set your landing page to a custom page or app. The landing page for fans visiting your Facebook page will now be the Timeline Wall. So whatever time or money you spent having a nice landing page made in order to collect email addresses, encourage likes, or giveaway eBooks,… sorry! You should’ve gone on vacation instead.
The 5-picture photo strip goes bye-bye. Not a terrible loss, since it’s been replaced with real estate for a large banner-style image called the “Cover Photo.”
Have you made the switch? Are you using Timeline to promote your books in interesting ways? Let us know in the comments section below.