Running a booth at a publishing event is a great opportunity to sell more books and earn new readers. You can also network with agents, editors, and publishers.
Betsy Lampe at SellingBooks.com has posted a great article for any writer who wants to have a presence with a booth at a publishing trade show, expo, festival, or book fair.
Click HERE to read her 10 tips on how to do it right!
Here are just a few of the tips from Betsy Lampe on how to be professional and run a presentable booth:
- Don’t Forget Your Business Cards. You never know who you’ll meet. Make it easy for them to connect with you after the event.
- Bring Flyers on Your Products. Many people won’t buy at the show but will buy later from home on their computer or other digital device. Make sure your product’s flyer gives them the information they need to buy after the show. You may even want to offer a show (fair or festival) discount to encourage at-show sales.
- Bring a Cover for the Table. Many festivals’ tables are in awful shape or just downright ugly, and you can cover them quickly and easily with a colorful, freshly laundered twin flat sheet or rectangular table cloth.
- Print Signs at Home. Don’t make handwritten signs when you get to the festival; they look tacky and homespun. Decide what you want to say on your signs, print them in large, large type (that can be seen from across the aisle) and slip them in clear acrylic sign holders (again, available at office supply stores). “Register to Win!” and “Meet the Author” are always good sign choices, and freebies are always a good draw.
- Plan for Payment. If you will be selling your product to the public, plan ahead for how you will receive payment. Will you take credit cards? If so, how? Will you accept checks? Do you hold off on shipment until they clear? Will you accept cash? If so, plan to bring change and a receipt book.
Read all of Betsy Lampe’s tips HERE!
Have you ever run a booth at a publishing event? Let us know if you have any tips in the comment section below.