eBook Readers have exploded and sales are skyrocketing. It’s an understatement to say that Santa’s bottomless sack of gifts is going to be heavy with Kindles and Nooks this year. According to Pew Internet Research:
“The share of adults in the United States who own an e-book reader doubled to 12% in May, 2011 from 6% in November 2010.”
The end of this eReader craze is nowhere in sight. Some analysts project Amazon Fire sales to reach 5 million, while Amazon itself projects to sell at least 2 million of its new Amazon Fire and it hasn’t even been released yet. Not to mention the millions of Kindles, Nooks, Sony Readers and other eReaders that will be carefully wrapped, nestled in stockings, and placed beneath dangling tree ornaments the world over.
Why is this so important to you, the author? Well it’s simple. If you’re eBook is for sale on these eReaders, your eBook will be made available to more people than it ever has before. After all, what’s the first thing that someone does after they power on their fancy new eReader? They start buying books!
This is the perfect time to start thinking about holiday promotion around your eBook. If you haven’t published your book on Kindle, Nook, Sony and iPad, now is the time to do it. And, for Saint Nick’s sake, if you’re thinking of publishing a book with a Christmas theme, do it NOW.
There may never be a time when so many new users are exploring the virtual shelves and offerings of eBookstores. This is a great and exciting time for independent authors. Are you planning on offering a holiday promotion, discount or marketing campaign for your eBook? Tell us about your holiday ebook plans in the comments below.