Whether you are a die-hard independent author or simply building your platform in hopes of attracting a publishing deal later on, putting out your own books can be a rewarding, challenging, instructive, and lucrative endeavor.
The obvious up-sides to self-publishing:
1. Complete creative control- No bending your words to appease an editor, agent, or suit.
2. You keep more money- Even established authors are now expected to do much of their own marketing. Why give up a big cut of your earnings if you’re still doing all the work?
3. Deadlines are in your hands- The only one breathing down your neck will be you, and you can always have a breath mint beforehand. If you don’t meet quarterly sales expectations, you can adjust your marketing tactics without feeling the heavy stare of a hundred eyes on your back.
4. You know yourself best- Not only do you know your book, its characters, its tone, and its purpose better than anyone else in the world, you also know your own talents as a networker, marketer, emailer, etc. So you’ll be able to tailor your marketing campaign to your strengths, hire or enlist experts in the places where you require help, and target the communities, critics, publications, and stores that you already know will love your book.
Sound like something you can handle? OK, then! Stay tuned for Part 2 where I’ll talk about some of the reasons why you do NOT want a traditional book deal with a big publisher.