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Sometimes writing a successful eBook has as much to do with strategy as it does with writing, premise, style and other aspects of book writing. Here are 5 tips that will help you create an eBook that actually sells.

1. Find your niche.

Before you publish or even write your book, It’s important to find out ‘what’s selling’ and ‘what’s not’  in the various eBook stores. You can learn from the duds as well as the breakaway hits. What ebooks in your field or genre are making the best-selling or recommended-lists on Amazon’s Kindle store or Apple’s iBookstore? Is your angle/story unique? It’s often useful to download eBooks that are related to your subject matter. Get to know your competition and think about ways that you can find a unique and compelling position amongst your competitors.

2. Set realistic goals.

If this is your first attempt to write a book, it’s important not to get too carried away with ambitious goals. eBooks are often only 30 or 40 pages long. Don’t feel you need to publish the next War and Peace. Try to write 1 or 2 pages a day and you’ll have a rough draft within a month. Authors often say that you just need to hurry up and publish your first book, so that you can finally get the second one underway.

3. Get some eyes on it.

Suck in your pride and let your editors sharpen their knives. While getting your writing edited can sometimes feel like invasive surgery, it’s essential to have a carefully edited book. A word of warning: Be careful about using family members to edit your work. Family members will have a hard time looking at your work with an unbiased attitude. Find some impartial acquaintances with grammar skills and some experience with your subject matter, and let them dig in. Or better yet, get a professional editor to help strengthen your work.

4. Your eBook cover.

Yes eBooks do have covers and they are a vital way to attract readers. Let’s face it, many of us DO judge a book by its cover. Make sure yours is worthy of your writing (get it professionally designed!). It’s important to remember how small a book cover shows up when you’re browsing on a Kindle or iPad. Make sure your title looks good at small sizes. That may mean you have to sacrifice some of the detail you planned on.

5. Your title is very very very important.

Not only should your title be compelling enough to grab a reader’s attention, it should also be unique and searchable. If you name your book the same thing as 100 other authors, you could end up buried in search results. Also, titles that are hard to spell will be harder to find. Try to put yourself in your reader’s shoes. What would one search for when looking for a book like yours? Type your working titles into the Kindle Store and the iBookstore and see what comes up.


The Google keyword tool is useful in discovering what people search for in Google (what they actually type in). So if you type in “Steamy Romance Novel” you’ll see hundreds of related searches that happen every day. This may give you ideas for titles that answer people’s search queries.

That’s it. Now all you have to do is sign up to BookBaby to get your eBook on Amazon Kindle, iPad, Nook, Sony Reader, and More!

Do you have any eBook publishing tips? Share them in the comments below!


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Chris Robley

About Chris Robley

Chris Robley has written 502 posts in this blog.

is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

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