The Importance of Your eBook Cover Design

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At this year’s Romantic Times convention, BookBaby asked the New York Times Bestselling romance and mystery author Jennifer Ashley what a beginning writer could expect from a traditional publisher in terms of the number of copies printed. She said that it largely depends on the title and the genre: for example, 10,000 copies would be very low for romance, but it’s about average for a mystery novel.

But the most interesting thing she pointed out is that cover design can make a big difference in your sales and distribution. If a title has a great cover, the bookseller may order far more copies than the publisher ever expected – perhaps even 50,000 copies.

The cliché goes, “You can’t judge a book by its cover” – but that’s exactly what people do when faced with so many choices. And if what Jennifer says is true for bookstores, it’s especially true for the leading eBook retail websites, where there are millions of titles.

Your eBook cover is the first thing people see when they come across your work. Attention spans are short, and it’s important to instantly transmit the style and feeling of your book in one glance.

If you’re looking to freshen up your cover art or are planning an eBook release soon, our award-winning BookBaby book designers can collaborate with you and your ideas to deliver an eye-catching cover in a just couple of days.

Hearing bestselling writers talk about the importance of cover design makes us glad that now BookBaby can offer this service to authors for a reasonable price. After the hundreds of hours that go into creating a work, we second that getting a nice cover design is completely worth it.

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