Jewel words are those beautiful words glistening inside a piece of larger text. Along with crux and flavor words, they serve your story and distinguish your writing voice.

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Choosing what to let readers know, and when, is key to telling a great story. A good reveal will drive your story forward — the best unknown unknowns will upend your narrative and add more meaning for your reader.

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The balance of literal and figurative language in a book can dramatically influence a reader’s experience. What does the literal/figurative language map look like in yours?

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If you don’t know how to write a book, that doesn’t mean you can’t do it. After making a decision — a commitment to share your story — you just need a process and a plan to start writing your book.

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Do a slow read of your writing. Have you chosen your words well? Is your mind jumping ahead because the text is perfected or because you could cut it and lose nothing? If you don't want to read those words, will anyone else?

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Writing enough prose to fill a book is one thing, but weaving it all together into a story with a strong arc, purpose, and impact is another entirely. Here are some lessons that might help you in your writing process — whether your own book is an “accident” or not.

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For business leaders, writers, and everyone in between, allowing yourself to be human, and vulnerable, goes a long way toward establishing trust. That doesn't make it easy.

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