There’s a powerful engine in your book, it’s just a bit hard to find. It’s in every word, it drives plot and characters and everything else.

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There are simple techniques you can use to improve your business book that have nothing to do with magic, intrigue, or being the next Malcolm Gladwell. Here's how you can motivate, engross, and inspire your readers.

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When you are able to control the pace of your story, you’ve mastered one of the more important skills in writing.

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Two of the classic story shapes are "the fall" or "the rise." In these story arcs, the main character climbs to a peak of happiness, falls from one, or does a round-trip for maximum emotional impact.

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You can be the sweetest person possible in real life, but if you want to write great fiction, you need to be the opposite. You must be the cruel overlord of your story.

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You can write a love story outside the romance genre. Romance is a staple of all types of literature. So when is it a "romance" and when is it just a book with a love story? Usually, it’s obvious.

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In almost every story, there is a pill that makes something exciting happen. Whether it brings love, stardom, happiness, or calamity in your book is up to you.

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