Writing a book is hard work – it’s easier to quit than finish. When you become overwhelmed by the sheer scope of the task, you might be tempted to give up. The key is to follow a proven, straightforward plan.

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When you’re not operating on someone, racing a car, helping a friend through a crisis, or polishing a manuscript, good enough can help get the job done.

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There’s plenty of advice out there on how to become a great writer, and you need to be your own writing teacher if you want to unlock your potential and create your best work.

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Whether you're an old hand or a newbie who is serious about learning to write, the advice is the same: dig in and get that first book out of you.

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There’s a powerful engine in your book, it’s just a bit hard to find. It’s in every word, it drives plot and characters and everything else.

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There are simple techniques you can use to improve your business book that have nothing to do with magic, intrigue, or being the next Malcolm Gladwell. Here's how you can motivate, engross, and inspire your readers.

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