There are simple techniques you can use to improve your business book that have nothing to do with magic, intrigue, or being the next Malcolm Gladwell. Here's how you can motivate, engross, and inspire your readers.
Discussions about structure tend to offer formulas, though formulas often lead to formulaic stories. But an understanding of narrative structure is important: you have to know the rules before you break them.
Being a demanding self-editor is a must if you want to be the best writer you can be. What's the point of pouring weeks, months, or years into a manuscript, then settling for something other than your very best work?
Imagine a shorthand that works for complex storytelling as well as true shorthand works for speeding up general writing. A writer's shorthand does exist, with the use of placeholding “things-yet-to-be-written” in brackets.
Your book's structure is the tool that will gather up your readers and keep them following along with you; it's the tie that binds all the parts of your story together, from end to end, and in the middle too.