There are simple techniques you can use to improve your business book that have nothing to do with magic, intrigue, or being the next Malcolm Gladwell. Here's how you can motivate, engross, and inspire your readers.

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When you add detail to your writing, you are painting with words, and you can use all the colors! Sensory language is the key.

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Discussions about structure tend to offer formulas, though formulas often lead to formulaic stories. But an understanding of narrative structure is important: you have to know the rules before you break them.

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When you are able to control the pace of your story, you’ve mastered one of the more important skills in writing.

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You need a good straight man (or woman) to bring your comedic, heroic, or otherwise unconventional characters into sharper focus.

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Two of the classic story shapes are "the fall" or "the rise." In these story arcs, the main character climbs to a peak of happiness, falls from one, or does a round-trip for maximum emotional impact.

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Being a demanding self-editor is a must if you want to be the best writer you can be. What's the point of pouring weeks, months, or years into a manuscript, then settling for something other than your very best work?

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