The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.

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It's time to really get your book marketing and holiday book sales going. Steps 7-9 in our holiday book sales guide are all about getting the word out during the prime gift-shopping season.

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By sending buying links through emails, texts, tweets, Facebook posts, and posts on their blogs and websites, independent authors are making sales and earning higher royalties.

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"Less is more" is a cute phrase for minimalists, but don't limit yourself when it comes to online retail options for worldwide book sales. Successful self-published authors are tapping into larger markets, which include many other retailers beyond Amazon.

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If you’re a journalist or an author who enjoys writing nonfiction stories, the eBook single represents a new revenue stream for you. In some cases, authors can net more than $100,000* for a 60-page effort.

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Because Amazon is the dominant player in the eBook marketplace, many authors wrongly assume that they should be publishing for Kindle exclusively.

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