When selling books, it's important to remember that readers do not buy the tangible elements of a book, they buy the (sometimes) intangible benefits they receive from reading. They buy what your book will do for them.

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You've heard the phrase "content is king," but it's time to revise that to "distribution rules," which is why you need to publish your book internationally.

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The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.

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When it’s time to really get your holiday book marketing and sales going, steps 7-9 in our holiday book sales guide can help you get the word out during the prime gift-shopping season.

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By sending buying links through emails, texts, tweets, Facebook posts, and posts on their blogs and websites, independent authors are making sales and earning higher royalties.

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"Less is more" is a cute phrase for minimalists, but don't limit yourself when it comes to online retail options for worldwide book sales. Successful self-published authors are tapping into larger markets, which include many other retailers beyond Amazon.

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