Tropes — cultural references or recurrent themes imbued with shared meaning — can be a staple of storytelling (and a potential path to cliché).

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Jewel words are those beautiful words glistening inside a piece of larger text. Along with crux and flavor words, they serve your story and distinguish your writing voice.

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The balance of literal and figurative language in a book can dramatically influence a reader’s experience. What does the literal/figurative language map look like in yours?

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Humans are highly visual creatures, and this holds true when we are reading. We don’t see the images in the book, we form them in our minds. Pack in brilliant imagery and your readers will enjoy and remember your book.

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