Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review.

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Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.

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When you conflate, you tighten your writing and move your story forward. With practice and persistence, you can make your lessons more powerful, enjoyable, and universal.

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When you agree to review a book, do you always follow through? Are you loyal to other writers by keeping up your side of the bargain?

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There are simple techniques you can use to improve your business book that have nothing to do with magic, intrigue, or being the next Malcolm Gladwell. Here's how you can motivate, engross, and inspire your readers.

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