When writing a business book, beginning with a detailed outline is recommended – but not understanding what your audience wants to know is a business book mistake you can't afford to make.

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If you think your book is for everyone, you are setting yourself up for failure. Identify your book's audience and set yourself up for success.

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If you’re finishing up your next book, stop writing and consider these points to increase your chances for a successful eBook launch – because a delayed book launch is better than a bad book launch.

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Author/publisher Rochelle Carter joined our August #BBchat to talk about authorpreneurship and how to create an author marketing plan.

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Your author marketing plan is an overview of your goals for your book and yourself as an author, and you can start developing it before you write your first sentence.

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One of the most powerful things you can do to improve your book sales on Amazon is to choose the best category for your book. It is amazing what a few tweaks and changes can do for your book rankings! Within just a few days of optimizing one of my books, it hit #1 on Kindle for its category.

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Every one of your readers has his or her own preferred way of learning a new thing. If you don’t account for these disparate learning methods within your blog post or business book, you’ll be turning a chunk of readers off without even realizing it. Each of us has our own personal bias when it comes to learning, which can lead you astray when it comes to writing for a broad audience.

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