Writing a book is a way to expose your ideas and innovations to the world – but you can make money with your business book when you realize it's really a promotional vehicle for your larger offerings.

Read more

This post addresses market research for your book and the how to focus on the key elements that will help you craft a book that has the potential to be a best seller.

Read more

There is no better multi-purpose tool to attract attention for your business than a book. A book is a marketing tool with unique and special abilities to create conversations you can turn into sales.

Read more

When writing a business book, beginning with a detailed outline is recommended – but not understanding what your audience wants to know is a business book mistake you can't afford to make.

Read more

If you think your book is for everyone, you are setting yourself up for failure. Identify your book's audience and set yourself up for success.

Read more

If you’re finishing up your next book, stop writing and consider these points to increase your chances for a successful eBook launch – because a delayed book launch is better than a bad book launch.

Read more

Author/publisher Rochelle Carter joined our August #BBchat to talk about authorpreneurship and how to create an author marketing plan.

Read more