There are simple techniques you can use to improve your business book that have nothing to do with magic, intrigue, or being the next Malcolm Gladwell. Here's how you can motivate, engross, and inspire your readers.
If you don’t know what the central, golden nugget is in your book, if you haven't distilled it to that one central tenet, you'll fail to find your book's marketing message. Marketing your book becomes easier when you can zoom in on what makes you and your book special.
It’s the start of the new year – and it's finally time to write the book you've been thinking about. Except, you're not even sure how to start writing a book. If you dedicate yourself to the task, you can finish your book within a year.