While a video can be a great attention-getter online, a poor-quality book trailer can be disastrous for your promotions. Here are ways to create a book trailer that sells books.

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If you don’t know how to write a book, that doesn’t mean you can’t do it. After making a decision — a commitment to share your story — you just need a process and a plan to start writing your book.

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Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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Before you publish your book, figure out what you want being a published author to mean to you. Then build your author platform with your post-published future in mind.

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An effective way to capitalize on being an author is by developing and marketing yourself as a professional public speaker. Is this right for you?

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This post addresses market research for your book and the how to focus on the key elements that will help you craft a book that has the potential to be a best seller.

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Bestselling author Shama Hyder joined our September #BBchat to talk about social media marketing for authors.

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