By investing time in your mobile book marketing now, you’re setting up your author brand for the future. Your readers are already on mobile, so what are you waiting for?

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If there's one thing people need, it's hope and help. When you write your nonfiction story and share what you’ve been through, what you’ve learned, or what you’ve overcome, you become the voice of hope and help.

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While a video can be a great attention-getter online, a poor-quality book trailer can be disastrous for your promotions. Here are ways to create a book trailer that sells books.

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If you don’t know how to write a book, that doesn’t mean you can’t do it. After making a decision — a commitment to share your story — you just need a process and a plan to start writing your book.

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Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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Before you publish your book, figure out what you want being a published author to mean to you. Then build your author platform with your post-published future in mind.

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An effective way to capitalize on being an author is by developing and marketing yourself as a professional public speaker. Is this right for you?

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