Authors who are promoting themselves online are often told that they need to be everywhere- all the time. But can you really be expected to manage an effective presence on every social network? Twitter, Flickr, Facebook, Tumblr, Bebo, Foursquare, Google+, LinkedIn, MySpace, SumbleUpon, a hundred others, and Habbo Hotel—Exhausted yet?

For writers who are new to social networks and social marketing, I recommend you test the waters first; get in the shallow end and wade around for a while. Forget about being everywhere. Just concentrate on the basics. For all you social media gurus out there, this article ain’t for you. But if you want a brief overview of how to effectively share your books and promote your writing career online, here goes:

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