When planning your book promotion and marketing, remember this equation: more book reviews equals more sales.

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Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part III of our series looks at the benefits of producing eBooks and printed books for your self-published title.

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Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part II of our series addresses your book cover design and how book formatting makes your book... a book.

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Excerpted from BookBaby's latest guide, 5 Steps To Self Publishing, Part I of our series addresses reasons to self-publish and the importance of professional editing.

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If sharing aspects of your life is what social media's about, when you self-publish an eBook, "it's an extension, in a grand format, of social media."

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There are many ways to approach a hybrid publishing strategy, but the premise is simple: take the elements from the traditional and self-publishing models that best suit your situation.

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