In the spirit of the 12 Days of Christmas, here are a dozen tried-and-true selling ideas for the holiday season. These are 12 of the most effective plans, strategies, and tactics we've seen authors use to hit it big at the cash register.

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As an independent author, there's a long road from concept to publication. Enjoy the journey – it's a glorious trip, just take one step at a time.

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At the Independent Authors Conference, every workshop or session I went to, I learned something new. That makes for an awesome experience.

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The Self-Publishing Survey conducted by BookBaby focused on revealing the most successful book marketing strategies for self-published independent authors.

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When planning your book promotion and marketing, remember this equation: more book reviews equals more sales.

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Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part III of our series looks at the benefits of producing eBooks and printed books for your self-published title.

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