Using a generator called "ClicktoTweet," bloggers are able to highlight specific text within their blog posts (like a cool quote or great one liner) and tweet it out to the cyber universe, directing traffic back to said blog.

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BookBaby president Brian Felsen gave a talk at the 2011 Frankfurt Book Fair on how and why you should be an "arrogant" self-publisher. In this video clip (part 3 of 3), Brian talk about how to assess the "felt need" of your book, how to reach your audience, and how to establish your author brand.

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