Pinterest– isn’t that a website for travel planners, lovers of delectables, and vintage-clothing aficionados? Well, yes; but many authors are finding creative ways to promote their books using the social scrapbooking site too. 10.4 million people currently use Pinterest, and that figure is climbing fast; some data shows that Pinterest is the fastest growing standalone website ever. 

What exactly is Pinterest?

Pinterest is a combination of a digital pin-up board and a scrapbook. It's a bit like Twitter, only for pictures and videos instead of 140-character tweets. From your Pinterest page you can create different boards for different interests– one for book covers, one for photos of characters in your book, one for pictures of you and your readers, one for photos of your writing desk, etc. Plus, other people can pin things to your public page, which encourages sharing and interaction.

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Authors who are promoting themselves online are often told that they need to be everywhere- all the time. But can you really be expected to manage an effective presence on every social network? Twitter, Flickr, Facebook, Tumblr, Bebo, Foursquare, Google+, LinkedIn, MySpace, SumbleUpon, a hundred others, and Habbo Hotel—Exhausted yet?

For writers who are new to social networks and social marketing, I recommend you test the waters first; get in the shallow end and wade around for a while. Forget about being everywhere. Just concentrate on the basics. For all you social media gurus out there, this article ain’t for you. But if you want a brief overview of how to effectively share your books and promote your writing career online, here goes:

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