Award-winning novelist SJ Rozan and BookBaby president Brian Felsen sat down at the 2011 California Crime Writers Conference to talk about her creative process, how technology has changed the conversation with publishers, and the tricks that create a memorable book. In this segment, SJ Rozan talks about how the advent of digital book technology has changed her own writing career, her promotional responsibilities, how she engages with readers using social media, and how eBooks can be a good thing for "story."

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Award-winning novelist SJ Rozan and BookBaby president Brian Felsen sat down at the 2011 California Crime Writers Conference to talk about her creative process, how technology has changed the conversation with publishers, and the tricks that create a memorable book. In this segment, Rozan talks about the influence of Beta Readers, writing groups, editors, agents, and workshops on the writing process. Outside opinions are critical for her when she's first shaping a book; they help keep her on track. Check out the video above for more details.

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Award-winning novelist SJ Rozan and BookBaby president Brian Felsen sat down at the 2011 California Crime Writers Conference to talk about her creative process, how technology has changed the conversation with publishers, and the tricks that create a memorable book. In this segment, SJ Rozan talks about her slow transition (over 15 years) from full-time architect to full-time writer. When she first started writing, Rozan had a professional career that took up 60+ hours a week of work. She could only write on weekend mornings and maybe one other weekday evening.

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Award-winning novelist SJ Rozan and BookBaby president Brian Felsen sat down at the 2011 California Crime Writers Conference to talk about her creative process, how technology has changed the conversation with publishers, and the tricks that create a memorable book. In this segment, SJ Rozan talks about what she calls the "Ur Story," (a variant, perhaps, of Joseph Campbell's Monomyth) or the central human narrative that gets told and retold in each of the fiction genres because we as humans have a need to hear those tales over and over again.

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Award-winning novelist SJ Rozan and BookBaby president Brian Felsen sat down at the 2011 California Crime Writers Conference to talk about her creative process, how technology has changed the conversation with publishers, and the tricks that create a memorable book. In this segment, SJ Rozan gives advice on how writers can use a process of iterative revisions (similar to the editing methods I mentioned in my article "How to Edit While You Write: 3 Tips to Balancing Progress with Perfectionism") to stay productive and precise in their prose writing.

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Award-winning novelist SJ Rozan and BookBaby president Brian Felsen sat down at the 2011 California Crime Writers Conference to talk about her creative process, how technology has changed the conversation with publishers, and the tricks that create a memorable book. In this segment, SJ Rozan gives advice on how writers can avoid "the sagging middle" of a book. Beginnings and endings come easy. The middle-- the real meat of a book-- the plot-- is where we often get lost. Because plot is left-brained and mathematical, even the most intuitive can fumble around with the minutia of narrative events.

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