Are you in need of marketing guidance? These digital marketing strategies for self-published authors can get you started with your online book marketing.

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21 Ways Readers Will Discover Your Author WebsiteOne of your big promotional goals as an author is to attract readers to YOUR OWN WEBSITE, a place — unlike social media platforms — where you can control the user experience. Once the visitor is on your website, you can encourage them to take specific actions (like buying a book, checking out a sample chapter, or subscribing to your author newsletter). There are many ways to attract people to your website — both online and off.

Here’s a list of 21 ways a reader could come across your author site

Are you taking advantage of them all? 1. Search on Google, Bing, etc. Someone types in your name, pen-name, book title, or a keyword phrase into a search engine and your website shows up in the search results. Click! Bam. 2. You announce your website’s URL at readings, signings, panel discussions, etc. And it’s a memorable URL, right? (Preferably "YourAuthorName.com")

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Sweet Search Engine Optimization, dude!

SEO for authors: sounds about as thrilling as checking your manuscript for spelling errors, right? I know. I know. You're a brilliant writer. You have better things to do than tinker around with tags, keywords, and web links in order to boost your search ranking in Google. Your writing alone will take you to the top of the bestsellers lists! Well that might've been true ten years ago, but these days the deeper your understanding of search engine optimization, the better your chances of winning over new readers online. The more readers you attract online, the more books you'll sell; and then you'll be thankful you learned some SEO basics AND corrected those spelling errors.

SEO basics for authors

Tech-savvy authors who understand SEO and who pay attention to analytics have a leg up on the rest of their literary peers.

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This article was written by guest contributor John Oszajca, an artist and online marketing expert.

It’s no secret that people are buying more books and eBooks online. But what is still secret to many is HOW they are finding them.

While social media sharing is certainly  more prevelant, the reality is that the majority of people still find most of their content via Google or one of the other major search engines.

This means that if you don’t have some basic understanding of how search engines work you’re missing out on a HUGE potential audience, and more importantly, book and eBook sales.

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