You can succeed in today's marketplace as an independent author. There's data to back that up. Of course, statistics and sales reports won't mean a thing if your book has not been professionally edited or if you rushed through the design process.

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The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.

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There are benefits to using a pen name, but I believe there are many more downsides to using a pseudonym than upsides.

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When it’s time to really get your holiday book marketing and sales going, steps 7-9 in our holiday book sales guide can help you get the word out during the prime gift-shopping season.

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It may not feel like the holidays are just around the corner, but if you're planning to drum up holiday book sales this year, it's time to put these 12 effective plans and strategies to work.

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