You can succeed in today's marketplace as an independent author. There's data to back that up. Of course, statistics and sales reports won't mean a thing if your book has not been professionally edited or if you rushed through the design process.

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The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.

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There are benefits to using a pen name, but I believe there are many more downsides to using a pseudonym than upsides.

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It's time to really get your book marketing and holiday book sales going. Steps 7-9 in our holiday book sales guide are all about getting the word out during the prime gift-shopping season.

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In the spirit of the 12 Days of Christmas, here are a dozen tried-and-true selling ideas for the holiday season. These are 12 of the most effective plans, strategies, and tactics we've seen authors use to hit it big at the cash register.

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