At the Romantic Times convention, BookBaby spoke with Jade Lee, author of exotic erotic romances (she also writes light, funny romance titles under the name of Kathy Lyons). We asked her which categories of romance were doing well lately.

Jade noted that romance “category books” (such as the smaller books you’d see in grocery stores) were in decline.  A half-century ago, Harlequin discovered that they could successfully sell romance novels in the mail, like magazine subscriptions, and thousands of eager readers would subscribe to a particular Harlequin line (such as romance mysteries).  Over the past several years, these readers services and book clubs have been dwindling as readers grew disenchanted with quality control on the smaller category books and as readers find more content online.

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At the Romantic Times Convention, BookBaby interviewed Cat Johnson, an award-winning author of steamy contemporary romance who writes in genres including military, cowboy, and paranormal.  One of the things we find fascinating about Cat is the way she employs creative research and marketing practices; she has an uncanny ability to transform social networking from the virtual world into genuine interactions in the physical world.

When Cat set out to write her first military romance, she first began interacting with soldiers online; she knew nothing about the subject and wanted to learn from the source.  So she reached out to the community, hanging out with deployed soldiers on the Internet. These interactions have proven to be a great boon to her career in the following ways:

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At this year's Romantic Times convention, I interviewed the New York Times Bestselling romance and mystery author Jennifer Ashley, who's published over 30 books.  Romance readers, in particular, are especially voracious, and it's a challenge for writers to keep up with their demand (they easily can want to read up to four novels per year by the same author!)  I asked her if she had any writing ideas which have helped to become so prolific.

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At this year's Romantic Times convention, I asked the New York Times Bestselling romance and mystery author Jennifer Ashley if it was worth it to self-publish the novels in your backlist.

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Cover design can make a big difference in your sales and distribution. If a title has a great cover, the bookseller may order far more copies than the publisher ever expected - perhaps even 50,000 copies.

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At this year's Romantic Times convention, BookBaby interviewed the New York Times Bestselling romance and mystery author Jennifer Ashley. We asked her what an author can expect when working with a traditional publisher.

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I've always wondered why authors (particularly genre writers) use pen names, and whether it's better to use a pseudonym or pen name, or if you should write under your real name. I asked all four "writers" (e.g., Jennifer) why she write under different pen names.

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