At the Romantic Times convention, BookBaby spoke with Jade Lee, author of exotic erotic romances (she also writes light, funny romance titles under the name of Kathy Lyons). We asked her which categories of romance were doing well lately.
Jade noted that romance “category books” (such as the smaller books you’d see in grocery stores) were in decline. A half-century ago, Harlequin discovered that they could successfully sell romance novels in the mail, like magazine subscriptions, and thousands of eager readers would subscribe to a particular Harlequin line (such as romance mysteries). Over the past several years, these readers services and book clubs have been dwindling as readers grew disenchanted with quality control on the smaller category books and as readers find more content online.