Many new self-published authors think they need to have a book launch with lots of fanfare right after they hit the publish button. Actually, you can “launch” your book in the first few months after its official release date.

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A virtual book tour is a great way to promote your book to an online audience: you make virtual appearances on blogs, websites, and podcasts.

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Updated August 2017. If you're self-publishing or releasing a book through a small press, being pampered isn't usually part of the equation; you'll have to take the lead on planning your own launch party. But don't get fever chills; it's not all that different from throwing a Super Bowl party, only YOU are the main attraction and hopefully drunk men won't be screaming at you if you drop a word or don't annunciate clearly during your reading.

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