Many new self-published authors think they need to have a book launch with lots of fanfare right after they hit the publish button. Actually, you can “launch” your book in the first few months after its official release date.
Updated August 2017. If you're self-publishing or releasing a book through a small press, being pampered isn't usually part of the equation; you'll have to take the lead on planning your own launch party.
But don't get fever chills; it's not all that different from throwing a Super Bowl party, only YOU are the main attraction and hopefully drunk men won't be screaming at you if you drop a word or don't annunciate clearly during your reading.