When selling books, it's important to remember that readers do not buy the tangible elements of a book, they buy the (sometimes) intangible benefits they receive from reading. They buy what your book will do for them.

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Author Rich Garon muses on things he learned from his first self-published effort and how his books benefit causes like hunger and homelessness.

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Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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There are a lot of variables that go into a book launch – there isn't a single template that will work for everyone – but consider approaching your book launch timeline in three phases.

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If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

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