Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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There are a lot of variables that go into a book launch – there isn't a single template that will work for everyone – but consider approaching your book launch timeline in three phases.

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If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

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If you’re finishing up your next book, stop writing and consider these points to increase your chances for a successful eBook launch – because a delayed book launch is better than a bad book launch.

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After all the hard work you've put into completing your book, a book launch party might be what you need to make a splash. Think big, find sponsors, get the word out, and give yourself plenty of time to plan and prepare.

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