There are a lot of variables that go into a book launch – there isn't a single template that will work for everyone – but consider approaching your book launch timeline in three phases.

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If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

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If you’re finishing up your next book, stop writing and consider these points to increase your chances for a successful eBook launch – because a delayed book launch is better than a bad book launch.

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After all the hard work you've put into completing your book, a book launch party might be what you need to make a splash. Think big, find sponsors, get the word out, and give yourself plenty of time to plan and prepare.

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Toby Neal and Holly Robinson are professional writers, i.e. authors who earn their primary income from writing. Toby is predominantly self-published and Holly mostly traditional, and both have multiple novels and various writing credits to their names. They’re also friends. Earlier this year, both Toby and Holly launched new novels, and in this interview, we find that their strategies and experiences had many similarities – and notable differences.

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As an author, when planning a publicity campaign, you probably think about contacting the press a few months before you launch a new book or embark on a book tour. But there are a lot of other ways to get press and blog coverage for your writing besides the usual book tour and book launch publicity campaign. Here are just a few newsworthy events in your literary life that journalists and bloggers might be interested in covering: 1) When you start writing a new book. 2) When you’re deep into the writing, 3) When you finish writing your book, 4) When you solidify your book title, 5) When you finalize your book cover.

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Many new self-published authors think they need to have a book launch with lots of fanfare right after they hit the publish button. Actually, you can “launch” your book in the first few months after its official release date.

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